"What in the name of holy God is this awful noise?," I asked my friend.

Taking off my mirrored 2009 Beer Goggles to rub them on my frosty Bath Ales bar towel seems as good a point as any to look back on this journey so far.

And looking back through my reports of visits to a number of pubs, as well as the news files, suggests I have picked up on a battle raging, often underground, in the pub sector - between the corporate big boys, the McPubs, and a cherished English tradition which goes back centuries. Even in a sober moment, it does not seem overly dramatic to say this is a struggle which will transform an important part of the fabric of daily life...

A corporate pub in full fizzle, popular and profitable, often puts me in mind of that lie used by soured lovers the world over: it's not you, it's me.

To give one example, and as the North Devon Journal has already reported, The North Country Inn will re-open as a bar and food place. Nothing wrong with that. In March 2009 I blogged about why I thought that pub, the oldest in town and a handsome building with great cosy pub potential, had not thrived, to say the least.

What about our historical pubs, with their cosy corners and dusty shelves? What about the landlord or landlady who can make a living over a number of years without being squeezed to death by the money wizards? What about local character? These are questions addressed by Camra's latest battle with the OFT (see link earlier this month).

The truth is that when I'm somewhere like the Water Gate, which is the new Wetherspoon's pub on the Strand in Barnstaple, North Devon, I think what those soured lovers are really thinking: it's not me, it's you. And the customer is always right. Right?

Well, that rubs all ways, doesn't it? The gin palaces which have come to dominate English towns are popular, much as I, a pub fanatic, dislike them.

It was 8.30pm on a dank midwinter weekday when I arrived at the Water Gate to meet friends. They had got there before me and were half-way through pints of Christmas ales. I stood at the bar for what felt like half my lifetime while the barstaff, presumably new, tried to cope. As before, I had walked past a few almost-empty local boozers on my way to investigate an unvisited pub. The Water Gate was thrumming.

The beer was good. It always is in a Wetherspoon pub. They do beer like Ronald McDonald does burgers. Consistency is the thing.

But the consistency of the ale quality is mirrored in consistency in everything else; that is what happens with big business, a hangover from the industrial revolution, and manufacturing. The problem is that consistency in a business so closely tied to emotion, community, alcohol, and history can lead to blandness.

A pub should never be bland. A good pub can be cheap, and I believe Wetherspoon's decor and signage are always the epitome of corporate cheapness, in appearance if not in actual cost - but cheap with character.

We took our Christmas ales, which now all have unfunny-funny names like Santa's Testes or Christ Froth, to a table near the dancefloor. A dancefloor. My friends seemed intent on being near the horrific clatter.

"What in the name of holy God is this awful noise?," I asked my friend.

"This is Beyonce," he replied.

It was a name I had read in the broadsheet newspapers and heard on the tongues of excitable radio Five Live presenters. Bee-on-say. But I had before then managed to avoid ever hearing her at full tilt and volume. This was a new and cruel punishment for the privileged western man, I realised. Which sinister backroom broiler dreamed into reality this nightmare? I sipped my Sleighbell Shagger, or whatever it was called, and pondered the scene.

Men in smart slacks with hairstyles were dancing to bee-on-say, trying to lure pretty young women, also with hairstyles. A reasonable human endeavour, of course, but the music prevented Pub Conversation. I felt like I was in the airport lounge of a disturbed and restless outpost. This was not a time and place for men to discuss the finer points of life and death and sport and soured love affairs.

A Hamlet-y blanket of gloom: When is a pub not a pub? To pub or not to pub? But is that the question? After all, people were wedding-dancing and to my trained journalist's eyes they seemed to be having a fine old jig of it. Only a Scrooge would complain about that.

After all this, it is fair to say my love of the traditional English pub is conservative and old-fashioned in some ways but perhaps also chimes with a climate-change enforced future of modest living and a focus on local production and small communities.

The Water Gate is also conservative and old-fashioned in some ways: it provides cheap booze (responsibly, of course), loud music and lots of space to pack in the punters, much as the gin palaces of Victorian era (silly buggers like me complained about them too). The town now has two town centre Wetherspoon's.

Corporate alehouse. Traditional pub. Where is the harm in either type? My theory is that places like the Water Gate draw custom from individual and historical local pubs, which are superior in character and atmosphere and which are something to cherish. They also prevent the resurrection of that type of pub purely because there is only so much beer money to go around in a small town.

In many ways, it's too late. Barnstaple's oldest pub, the North Country Inn, was empty for months after the pub company and/or its tenants were unable to make it thrive. As I say, I have blogged about my visit there during its last, desperate, hours; it was like visiting a dear old relative in a hospice.

There is, however, a good way to improve your pub environment: choose wisely where to spend your money. When there is only one type of pub left, you will not have that privilege.

Pub fanatics name their favourite boozers in North Devon and Torridge...

The best pubs in North Devon — according to the votes of local real ale fans — have been revealed in a new guidebook.

The pubs are contained in the Campaign for Real Ale’s Good Beer Guide 2010, which is published today.

There are 19 inns, alehouses and pubs in North Devon and Torridge in the guide, as well as five local breweries.

In Barnstaple, two pubs are singled out for praise: The Panniers, in Boutport Street, and The Rolle Quay Inn, on Rolle Quay.

The Panniers is a popular town centre Wetherspoon’s pub, whose landlord is Alan Young. Camra and Wetherspoon’s have a friendly relationship nationally.

The pub giant gives all new and renewing Camra members £20 worth of real ale vouchers to spend in its pubs.

The St Austell Brewery-owned Rolle Quay, next to the River Yeo, is described as a “spacious, well-run, two bar pub” which is handy for the local rugby and football grounds. The landlord there, Chris Bates, is a previous local Camra Pub of The Year winner.

Camra describes its guide as a “masterpiece of local democracy”, because the entries are chosen by local Camra groups.

The guide states: “We begin with the beer. Not roses round the pub lintel, Turkish carpets, sun-dried tomatoes, drizzled olive oil and the temperature of the oak-aged Chardonnay. The guide is committed to pub architecture, history, food, and creature comforts. But, for us, the beer always comes first.

“It has always been our belief that if a publican looks after the cask beer in the cellar then everything else in the pub — from welcome, through food, to the state of the toilets — are likely to receive the same care.”

In April the North Devon Camra branch announced that the Hunters Inn in Heddon Valley was its pub of the year, closely followed by the Castle Inn, in Combe Martin.

Some pubs have been struggling to survive in recent times, with many landlords complaining that the pub companies which own many pubs are squeezing them with higher rents and “tied” drinks prices far more expensive than normal wholesale costs.

There have also been dramatic changes in the pub industry in the past ten years, with the emergence of “gastro pubs” and the popularity of cheap supermarket alcohol.

Politicians, including North Devon MP Nick Harvey, have called for changes in the law to help save our pubs from decimation.

A potent mix for the future?

The financial pages of the national press this weekend have contained interesting news for the pub fanatic. Punch Taverns and Enterprise Inns, two of the major pub companies, who have numerous pubs in North Devon, have seen their shares in freefall. Their landlords will tell you, usually in private, that this is no surprise at all; the tied house system obliges landlords to pay over the odds for their beer, making it even harder for them to compete, particularly in a recession.

In addition, if landlords had greater control over their buying and selling, I think our pubs would improve overnight; the bland corporatisation of our pubs is disheartening, at the least, anyway and perhaps the potent mix of a sinking economy and the struggling pubco sector could lead to a welcome resurgence of the free house. Imagine! Goodbye uniform decor, ale, music, prices, service. Hello character, fun, community, history, and...profits for our local pubs. But I remain pessimistic, at least in the short term.

Wetherspoon's has launched what seems to be a price-cutting war, with 99p pints, which few free houses could ever compete with. I have said before, JDW sells outstanding beer, but its pubs have zero attraction otherwise; they, and their ilk, seem to be pure function, zero poetry. That is not surprising, because they are often micro-managed, to all intents and purposes, by suits clutching armfuls of spreadsheets and PR garbage.

I only wish the dead hand of the suits had not rested so heavily on our beloved pub trade; the wizards in charge of these pub property dynasties rake in millions, while our landlords often earn less than the minimum wage. And we are left with pubs that are more like an outlet of McDonalds than the Rose and Crown. "Theme bars" have only one theme: frail crapness runs through them like letters in Blackpool rock (which has lots of theme bars).

There also seems little we pub-goers can do to pioneer a revolution in pub ownership, other than supporting our free houses by going to them and perhaps lobbying for a law to oblige pub companies to give landlords the option of buying their own beer direct from brewers. 

I wouldn't be surprised if the pub firms started trying to cut their losses; the long-promised decimation of the pub trade might be about to happen quicker than we thought.

What will happen then could herald a brilliant future for pub lovers and landlords.

In the meantime, we need to keep it local and support our pubs as best we can, particularly the good ones.

I find myself wrestling with the age old battle of love and hate, and contradictory passions in one pub

An ill wind was wailing through the world economy, through all our bones and the future bones of all our future generations for ever, as we made our way through half-deserted streets to one of the most popular pubs in North Devon and Torridge.

I was feeling a bit depressed about the future for our pubs because I had recently met a North Devon pub landlord who was about to declare himself bankrupt and close his business. He said he was being squeezed from all sides; by the pub company, the smoking ban, and by cheap supermarket booze of all types and horrors. But despite all that he could have made a go of it, maybe, if only he had had more of one vital business ingredient: customers.

Sometimes it is good to acknowledge the blindingly bloody obvious. Pubs are closing because customers are not using them, and other pubs are still busy and profitable, because customers are still using them. So how about a case study? One of the most popular pubs in North Devon is the Wetherspoon's outlet The Panniers, in Barnstaple. It will never close. It will survive the recession. It would survive a nuclear war. And on a dank Thursday evening this month, the place was so ramjam pack-a-doodled that when I arrived with my friend we took the only two remaining chairs.

I was still chewing over all the stinking doom in the news. Pub doom. My own eyes weren't helping. Walking to the Panniers through the glistering Barnstaple town centre streets, all but deserted, we passed empty pub after empty pub.

But not the Panniers. There can only be two reasons why the Panniers is such a success; good beer and cheap prices. Because the place has atmosphere the way big brand keg lagers have taste, the way Gordon Brown has a radiant smile, the way David Cameron has sincerity, the way house prices are clever, the way plastic window frames are acceptable in a public house context (no PVC frames at the Panniers by the way, fellow window freaks).

In fact, if you have ever been in a Wetherspoon's pub anywhere in the queendom you will know what the Panniers is like. They are all the same.

Same hotel lobby decor, same food, same prices. The only thing to tell you you are not in Nottingham or Norwich is the local accents of the many punters.

The beer was superb, as good as a good rub down in an ice house by a crackling wood blaze while the huskies keep guard against the glacier pirates. I had a crisply glorious pint of Smoky Joe. My friend had a soothing draft of something dark and powerful. He was satisfied with it and it made him philosophical. As we sat and talked - mostly about babies - I noticed we were surrounded by adults of all ages, most of whom were eating curry from metal pots. If I had been tiresome enough to ask them how often they came here, they might have said: "every week".

If you are interested in good, low priced ale, the Panniers is a perfect hostelry. Cheap grub too. Probably tastes quite nice. And, you know, I hate the place.

I hate it because it is the bland pub universe cousin of a corporate fast food chain outlet. The place has a sort of psychic anti-character impact on the space it contains, with its school dining hall ambiance. There is no sense of community. Good pubs make you feel like you could own them, in some vicarious customer way, if you were a regular.

In terms of character alone, look at a pub I have wrote about before on this blog: The Reform Inn, in Pilton. It doesn't sell cheap curry and it does not welcome children or have a wide variety of the finest beers known to man and beast. But in all its eccentric, even ugly, brilliance, the local boozer offers a rare sanctuary from the blanding-out influence of the boardroom folk. What choice we have left is debatable. But there are still good local pubs who deserve our custom, even if it's just £3 a week.

We drinkers vote with our pint pots and our wine glasses, and the Panniers was as full as can be on Thursday last week. The beancounters will tell you this success was proof of armour against the ill wind blowing through the economy.

I kept thinking of my ideal pub.