I find myself wrestling with the age old battle of love and hate, and contradictory passions in one pub

An ill wind was wailing through the world economy, through all our bones and the future bones of all our future generations for ever, as we made our way through half-deserted streets to one of the most popular pubs in North Devon and Torridge.

I was feeling a bit depressed about the future for our pubs because I had recently met a North Devon pub landlord who was about to declare himself bankrupt and close his business. He said he was being squeezed from all sides; by the pub company, the smoking ban, and by cheap supermarket booze of all types and horrors. But despite all that he could have made a go of it, maybe, if only he had had more of one vital business ingredient: customers.

Sometimes it is good to acknowledge the blindingly bloody obvious. Pubs are closing because customers are not using them, and other pubs are still busy and profitable, because customers are still using them. So how about a case study? One of the most popular pubs in North Devon is the Wetherspoon's outlet The Panniers, in Barnstaple. It will never close. It will survive the recession. It would survive a nuclear war. And on a dank Thursday evening this month, the place was so ramjam pack-a-doodled that when I arrived with my friend we took the only two remaining chairs.

I was still chewing over all the stinking doom in the news. Pub doom. My own eyes weren't helping. Walking to the Panniers through the glistering Barnstaple town centre streets, all but deserted, we passed empty pub after empty pub.

But not the Panniers. There can only be two reasons why the Panniers is such a success; good beer and cheap prices. Because the place has atmosphere the way big brand keg lagers have taste, the way Gordon Brown has a radiant smile, the way David Cameron has sincerity, the way house prices are clever, the way plastic window frames are acceptable in a public house context (no PVC frames at the Panniers by the way, fellow window freaks).

In fact, if you have ever been in a Wetherspoon's pub anywhere in the queendom you will know what the Panniers is like. They are all the same.

Same hotel lobby decor, same food, same prices. The only thing to tell you you are not in Nottingham or Norwich is the local accents of the many punters.

The beer was superb, as good as a good rub down in an ice house by a crackling wood blaze while the huskies keep guard against the glacier pirates. I had a crisply glorious pint of Smoky Joe. My friend had a soothing draft of something dark and powerful. He was satisfied with it and it made him philosophical. As we sat and talked - mostly about babies - I noticed we were surrounded by adults of all ages, most of whom were eating curry from metal pots. If I had been tiresome enough to ask them how often they came here, they might have said: "every week".

If you are interested in good, low priced ale, the Panniers is a perfect hostelry. Cheap grub too. Probably tastes quite nice. And, you know, I hate the place.

I hate it because it is the bland pub universe cousin of a corporate fast food chain outlet. The place has a sort of psychic anti-character impact on the space it contains, with its school dining hall ambiance. There is no sense of community. Good pubs make you feel like you could own them, in some vicarious customer way, if you were a regular.

In terms of character alone, look at a pub I have wrote about before on this blog: The Reform Inn, in Pilton. It doesn't sell cheap curry and it does not welcome children or have a wide variety of the finest beers known to man and beast. But in all its eccentric, even ugly, brilliance, the local boozer offers a rare sanctuary from the blanding-out influence of the boardroom folk. What choice we have left is debatable. But there are still good local pubs who deserve our custom, even if it's just £3 a week.

We drinkers vote with our pint pots and our wine glasses, and the Panniers was as full as can be on Thursday last week. The beancounters will tell you this success was proof of armour against the ill wind blowing through the economy.

I kept thinking of my ideal pub.